Harley-Davidson

A history spanning 123 years

Harley-Davidson: An American Legend on Two Wheels

Founded in 1903 in Milwaukee, Wisconsin, Harley-Davidson is one of the best-known and most recognisable motorcycle brands in the world. Its story is not only about building motorcycles, but about the birth of a genuine motorcycling culture made of travel, freedom and independent spirit.

From the very beginning, Harley-Davidson built its identity around bikes with big engines, lots of low-down torque and an instantly recognisable design. The distinctive sound of the American V-twin has become, over the years, a true sonic signature loved by enthusiasts all over the world.

The Origins of the Harley-Davidson Brand

The story begins when William S. Harley and the brothers Arthur, Walter and William Davidson built their first motorcycle in a small Milwaukee workshop. Within a few years the company grew rapidly, establishing itself first in the United States and then in international markets.

During the first half of the twentieth century Harley-Davidson became one of the leading American manufacturers, also supplying motorcycles to the armed forces during the world wars. This experience helped build a reputation for toughness and reliability that would stay with the marque for decades.

The Harley-Davidson Style: Much More Than a Motorcycle

One of the things that sets Harley-Davidson apart from other manufacturers is its ability to create a strong emotional bond with its riders. Owning a Harley often means joining an international community united by a passion for the road and for travel.

From big cruisers to touring bikes built to eat up the miles, every model keeps to a clear philosophy: an engaging, relaxed ride full of personality.

The Models That Made History

Over its long history Harley-Davidson has produced models that became true icons of world motorcycling. Among them are the Sportster, prized for its sporty, compact character, the Softail, a symbol of American custom style, and the Touring family, built for long-distance journeys.

Some Harley-Davidson motorcycles have also become stars of popular culture, helping to spread the image of the free, independent rider.

Harley-Davidson and the World of Classic Motorcycles

For fans of vintage motorcycles, Harley-Davidson is a unique heritage. Its classic bikes still hold a special charm today thanks to their timeless lines, tough mechanics and ability to tell the story of an era.

Restoring or preserving a classic Harley means safeguarding a piece of American motorcycling history and keeping alive an authentic way of enjoying a motorcycle.

Harley-Davidson Today

Harley-Davidson remains one of the most important names on the world motorcycling scene, combining tradition and innovation.

Its ability to evolve while keeping its core values intact has allowed the marque to stay a reference point for generations of riders.

At Boomer Classic we tell the story of the marques that left their mark on the world of two wheels, celebrating the charm of classic motorcycles and the pleasure of the journey.